Research Projects

“Research is to see what everybody else has seen and to think what nobody else has thought.”

Research Projects are part time projects, which offer a unique platform and opportunity for the students, to work on company projects from the campus itself. Students undertake research projects, providing valuable insights and inputs across categories and sectors to the corporate. The research carried out by them help companies to understand their markets better, anticipate change, respond to market forces, identify and exploit opportunities and also devise solutions to solve business problems. We have undertaken projects in reputed organizations like Adventity, Daimler Chrysler, Wipro Technologies, Kotak, EC Net, Dimak Consultants, Maratta Chambers of Commerce and many more.

Some of the Research Projects undertaken by SIBM students in the past:

Research Project Title Organization
To understand the consumer behaviour
with respect to weight control programmes.
Kaya Life, Marico Ltd.
To prepare a business plan for
Balchitrawani , SIET
State Institute of
Education Technology (SIET)
To conduct a customer satisfaction survey for
Curtis
Curtis Instruments Pvt. Ltd.
To determine the value proposition of various
Housing Projects in Pune
Gera Developers
Enhancing talent acquisition and enabling
improvement at the India D elivery Centre
Accenture
Complete Research Data for the book ‘Economic History of India’being published by Mr. Sumant Sinha Aditya Birla Group
Consumer Research ‐ Indian Travel Market Adventity
Research on Biometrics Technology Axis Software
Launch of Cummins Research and Technology
India
Cummins India
In‐depth study of product life cycle of 'Mercedes C‐Class' with respect to product , price ,volume, promotion and progression Daimler Chrysler
Productization Initiative Genpact
Customer study of Kinetic Nova135 Kinetic
Study of potential market for standardised meals in the Indian Corporate sector and students Kimberly Clarke
Determination of the market potential
of a Fertility Test Kit(FTK)
Johnson and Johnson
Structured Product ‐ an important component in Wealth Management J M Financial
HR Policies Benchmarking Idea Cellular
Recruitment and Activization of Advisor for
Priority Circle
ICICI Prudential Life Insurance
Profile Design of ideal Customer Sales Executive to be used for resourcing and to boost employee referral schemes ICICI One Source
Competition Communication Tool Tracking HDFC Life Insurance
Design a cross cultural sensitivity module for L&T Machinery and Industrial Products Division's employees in China Larsen & Toubro
Branding Analysis ‐ Tata Sona Tanishq
Studying the sales organization structure across the FMCG industry Marico
HR Measures & KPI for effectiveness Maersk Global
Research on attrition in USCC process, Implementation of Employee satisfaction survey, creating SOP for joining process Mphasis BPO
Market Research, Competitor Analysis,
Distribution and Sales of products in
Auto Accessories
Tata International
Competitive Analysis of Tata Motors' Dealers Tata Motors
Primary Market Research and Analysis Technopak
Event Management and Content Support Zensar Technologies
Study of Consumer Behaviour in Setting up of Fast Track Kiosks Titan Industries
Analysis of Franchise and Vendor Financials Titan
Pre Sales promotion of Educational CD's Times Multimedia
Performance Management System Benchmarking Times Global Broadcasting

Contact: cit@sibm.net