Faculty Profiles

Dr. Mallika Srivastava
Mallika Srivastava
Assistant Professor
Contact: 020-39116038
Email: mallikasrivastava@sibmpune.edu.in

 

 

Qualification: Ph.D. in Customer Relationship Management, MMS, BASc
   
Experience:
  • Industry Experience: 4 years
  • Academic Experience: 6 months
   
Subject Expertise:
  • Customer Relationship Management, Marketing Management, Integrated Marketing communication

   
Research:
  • Thesis on “Customer Relationship Management: in Indian Corporate Sector”
  • In process of writing a book on Customer Relationship Management – Indian Context