Samvad Volume - V

MARKETING
Chouthoy, P. S. (2012). “Emotional Ad-yachaar” – An essential Brand Differentiator. Samvad Volume - V, 39-44.
  
Dr. R.S. Rai, B. G. (2012). Customer Perception about lighting products: A Study of Havells Retail Lighting Products in the National Capital Region. Samvad Volume - V, 8-17.
  
Kushwaha, D. T. (2012). Brand Extension: A Strategy for Competitive Advantage. Samvad Volume - V, 18-27.
  
Mukherjee, D. K. (2012). Innovations in services for boosting customer value. Samvad Volume - V, 28-33.
  
Panda, D. V. (2012). Regional Brands in India, the Way Ahead. Samvad Volume - V, 34-38.
  
FINANCE & ECONOMICS
Khairnar, P. K. (2012). The Eurozone and the Target 2. Samvad Volume - V, 54-59.
  
Mishra, M. A. (2012). How can trade promote development? Samvad Volume - V, 60-62.
  
Walvekar, P. M. (2012). Analysis Of IIP And The Indian Mining Industry: Policies And Approaches. Samvad Volume - V, 45-53.
  
HUMAN RESOURCE MANAGEMENT
Pandita, P. D. (2012). Emotional Intelligence for Workplace Leaders. Samvad Volume - V, 63-73.
  
Sharma, P. L. (2012). Generation Y at Workplace. Samvad Volume - V, 74-78.
  
Shree, P. S. (2012). Management of Cross Cultural Integration through Communication. Samvad Volume - V, 79-86.
  
BUSINESS STRATEGY
Thorat, S. (2012). Learning Lijjat... Samvad Volume - V, 93-97.
  
Yeravdekar, A. (2012). The Curious Case of IPL. Samvad Volume - V, 87-92.