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Marketing Analytics

About this course

As a part of the Management Development Program, Marketing Analytics offered by SIBM Pune is an online certificate program. The course is designed to provide participants with the knowledge in marketing analytics, which can be used in strategic decision-making in turbulent business environment.

Data is critical for any organization and it also plays a vital role in helping managers take the right decision. Organizations have access to a variety of data related to their customers, channel partners, vendors, and others. After gathering and collecting data, converting the same into meaningful information and then deriving the correct interpretation is critical for organizations to grow and sustain in the present competitive environment.

Organizations today use analytics to generate actionable insights which are required for effective and impactful decision making.

This course will help participants to understand the essentials of marketing analytics and learn the techniques to address fundamental marketing challenges.

Course Content

The detailed description of the course are as follows:

Week 1 Introduction to Marketing Analytics
1 Introduction to Week
2 Decision making
3 Business analytics - Descriptive - Predictive and Prescriptive Analytics
4 Introduction to Marketing and Marketing Analytics
5 Overview of using data and types of Data
6 Week Summary
Week 2 Fundamentals of Statistics
1 Intro to the week: Use of data in decision making
2 How to identify Statistical techniques? Population vs Sample, Variables/data
3 Different Visualization Techniques for data
4 Descriptive Measures Used (Central Tendency/Variability)
5 Distribution, Normal Distribution: its Significance
6 Exploring relation between variables
7 General Linear Regression Models
8 Application of Linear Regression: With Practical Example
Week 3 Revenue Management and Pricing
1 Intro to the week: Point-of-Sale Data
2 How to arrive at the right pricing approach
3 Managing Pricing to meet topline & bottom line goals
4 Pricing plans
5 Week Summary
Week 4 Consumer Decision Making and Analytics
1 Intro to the week: Market Segmentation using Analytics
2 Consumer Perception Mapping
3 Push v/s Pull strategies
4 Assortment and demand
5 Bundling of Products and Services
6 Week Summary
Week 5 Customer Lifetime Value (LTV)
1 Intro to the week: Loyalty - The concept
2 Customer Lifetime Concept
3 How to Calculate LTV
4 Net Promoter Score
5 About Sales - and Sales Analytics
6 Week Summary

Prospective Participants

Who should join?

  1. Anyone who wants to learn and get certified in marketing analytics can join this management development program in marketing analytics.
  2. This course will be helpful to students, academic or corporate professionals who would want to build their knowledge in marketing analytics.

Why should you join?

The 5-week online program is focused on building the knowledge in marketing analytics. This course would be helpful in addressing/reviewing marketing challenges, especially in the areas of Customer Loyalty & Lifetime Value, Market Segmentation, Product Assortment and Pricing, Customer Acquisition and Retention and others using analytics.

Course Pedagogy

  • The course will be taught online.
  • Teaching methods shall include.
    • Video based classes
    • Pop up Q&As
    • Study Material (Presentations, Industry articles, Caselets)
    • Discussion forum
    • Q&As

Evaluation

  • Peer reviewed assignments
  • Pop up quizzes
  • Topic based quizzes

Faculty Members

Dr. Ramakrishnan Raman

PhD, MBA, M.Phil, PGDSM, BE

Professor and Director, Symbiosis Institute of Business Management - Pune & Dean - Faculty of Management- SIU


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Prof. Sandeep Bhattacharya

B.Sc, M.M.S

Head of Corporate Relations and Full Time Adjunct Faculty, Symbiosis Institute of Business Management, Pune


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Dr. Preetha Menon

Faculty of Marketing -SIBM, Pune

Head - Symbiosis Centre for Behavioural Studies (SIU)


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Dr. Amresh Kumar

Assistant Professor, Marketing Research

Symbiosis Institute of Business Management - Pune


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Registration

Eligibility Criteria:

A participant must hold an under graduate degree (10+2+3/4) from a recognized university in any discipline. Participant appearing for final year examinations can also apply.

The final selection of participants will be based on performance of Class 10, 12 and graduation.

Application Process:

  1. Click on the Apply Now button at the top of the page.
  2. After filling your name, email id and mobile number, you will receive an email with a link to the application form. The email will also have the USER ID and PASSWORD to login. Enter the form and duly fill the application form.
  3. After you fill the application form and pay the application form fees (Rs. 100 + 18% GST)for Marketing Analytics course the form is complete and submitted.
  4. You will then receive a confirmation email stating "Your registration is complete and we will contact you if you are shortlisted"
  5. Once the shortlisting process is done, all the shortlisted participants will receive an email stating "You are selected for this course", and will receive a URL with credentials where they can pay the course fee for the Online Marketing Analytics programme. (Rs. 4200 + 18% GST)
  6. You can start the course from the starting date of the programme.

Course Fee and Dates

Course fee for the Online Certificate in Marketing Analytics are as follows:

Fee Particulars Amount
Application Fee Rs.100 + 18% GST
Course Fee * Rs.4200 + 18% GST
* Please note that Convenience Fee for payment gateway will be additionally charged

Important Dates:

FIRST COHORT:

Activity Date
Start date for Online Application 27th August, 2018
Last date for Online Application 16th September, 2018
Selected Participant names to be published 18th September, 2018
Last date for payment of fees 23rd September 2018 (23:59 hrs. IST)
Start date of the course 24th September, 2018
End date of the course 28th October, 2018

SECOND COHORT:

Activity Date
Start date for Online Application 25th September, 2018
Last date for Online Application 21st October, 2018
Selected Participant names to be published 23rd October, 2018
Last date for payment of fees 28th October 2018 (23:59 hrs. IST)
Start date of the course 29th October, 2018
End date of the course 2nd December, 2018

FAQ

Answer

No, this is not an MBA program or a Diploma Program. It is a certificate program which is a part of SIBM Pune's Management Development Programmes.

Answer

This is an online program that combines online classes with ONE optional face to face session at SIBM Pune campus.

Answer

It is a 5-week online certification program on Marketing Analytics offered by SIBM Pune. Upon successful completion of the course, you will be awarded an electronic certificate of completion by SIBM Pune.

Answer
  • Dr. R Raman - Director, SIBM Pune & Dean Faculty of Management SIU
  • Dr. Amresh Kumar - Assistant Professor, SIBM Pune
  • Dr. Preetha Menon - Assistant Professor, SIBM Pune
  • Prof. Sandeep Bhattacharya - Head - Corp Relations & Adj Faculty, SIBM Pune
Answer

If you pay for this course, you will have access to all of the features and content which you need, to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile. This is a 5-week online certification program. Participants can complete the course before the end of 5 weeks subject to completion of assignments within each module.

In case you plan to pursue an MBA from SIU offered by SIBM Pune, then we would certainly value this certificate as a "certificate of achievement" when we look at your candidature in the final selection process.

Answer

This will be accepted as one of your achievements if you apply for admission to any regular MBA program at SIBM Pune. Technical knowhow of this field will give you a professional edge as today, the corporates want fact based decision making and measurement, for instance, as also the overview of the effectiveness of the marketing campaigns in terms of whether they are working or not. This course will help you fine-tune your approach towards marketing analytics.

Answer

This is a course focusing on the business aspects and the analytics will be explained using spread sheets.

Answer

SIBM-Pune has a legacy of more than four decades in management education that is widely recognized by top organizations. It is specially known for the expertise in the domain of Marketing specialization and hence a certificate program from SIBM Pune can add immense value to your professional credentials.

Answer

A candidate would be selected on the basis of his/her performance in class X, XII and graduation.

Answer

Commencement program will give you an overview of the content to be covered in the course. It will also give you clarity on what is expected from you and what the course will deliver.

Answer

No, it is optional. If you wish, you can come to SIBM-Pune (Lavale campus) to attend the session. A recorded video of the commencement program would also be shared later.

Answer

No. We do not provide travel and accommodation arrangements. However, following are the links of some hotels located near SIBM Pune.

Answer

If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile.

Answer

Once you are selected for the course and have paid the fees, you will have access to all videos, quizzes, and assignments. Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you will not be able to access certain assignments.

Answer

No. The week -2 module will be accessible only when you have completed the week-1 module. The completion of course for a particular week means going through all the videos and completing all the assignments for that week.

Answer

Yes, you can, provided you have gone through the entire content and have completed the evaluation for the week.

Answer

This is a 5-week online certification program. Participants can complete the course before the end of 5 weeks subject to completion of assignments within each module.

Answer

Successful completion of the program means attending the video classes of all the weeks (in time) and scoring minimum 50 % in the evaluations contained therein.

Answer

Not a problem. Course fee payments provide 180 days (6 months) of access to the content (Video) but NO CERTIFICATE ELIGIBILITY if you miss the deadlines. Session-based courses may require you to meet deadlines to stay on track. If you fall behind, you can switch to a later session (if available) and any work you've completed will be transferred to that session.

Answer

No. This is a paid course.

Answer

Once the content of the course is shared with you, no refunds will be possible.

Answer

Yes, you can switch but you will have to redo the programme. Switching can be allowed only if the programme is being offered within 6 month from the date of registration.

Contact

Ms. Saee Gokhale

Coordinator online course.
Email: onlinecoordinator@sibmpune.edu.in
Phone : 020-28116064