OF BUSINESS MANAGEMENT PUNEScripting Aspirations Since 1978 [Constituent of SYMBIOSIS INTERNATIONAL (DEEMED UNIVERSITY) - Established under section 3 of the UGC Act, 1956 Re-accredited by NAAC with "A" grade 3.58/4 | Awarded Category - I by UGC]
"The main tenet of design thinking is empathy for the people you’re trying to design for. Leadership is exactly the same thing – building empathy for the people that you’re entrusted to help." – David Kelley, Founder of IDEO Design thinking is not a buzzword or a fad, but a necessity, a need of the hour. With so many products and services appearing and disappearing in a fast world, the only tenet that stands the test of time is the underlying human need.
Humans are back in the centre of the universe, our product/service universe. This is why design thinking is referred to as human centred design. This course will be an introduction to employees and managers in a company an experience of an empathy led approach to creativity in the context of an organization. The facilitator will use live projects to demonstrate and apply the method.
This course is divided into 4 modules - Empathize, Analyze, Solve and Test. We start with the humans in Empathize and analyze their situation. Once we know what is that will make their life better, we solve them using our creativity and test our assumptions about the humans we started out with.
Dr. Bala Ramadurai
He is an adjunct Professor of Design Thinking and Entrepreneurship
at Symbiosis Institute of Business Management(SIBM), India (http://www.sibm.edu)
Customer Journey Map
(List of problems)
Conflict of Interest
Solve (Silence Zone - Brainstorming)
Solve - TRIZ (TRIZ based triggers)
(Test of assumptions)
(Interview and testing tips)
Who should join?
Anyone who wants to learn and get certified in design thinking can join this management development program in design thinking.
This course will be helpful to students, academic or corporate professionals who would want to build their knowledge in design thinking.
Why should they join?
The 5-week online program is focused on building the knowledge in design thinking. This course would be helpful in History of Design thinking, Empathize Module, Analyze Module, Solve Module and Test Module.
How will this program be useful
Corporate denizens are well versed with problem solving in most contexts in their business. In about 80% of the cases, there is no need for a method, but when confronted with a tough nut to crack, the same employees have very limited experience with following a process to solve the problems. Most of these "tough nuts" are related to a user or a customer who usually doesn't express what their problems are. Design thinking is a process which can help get into the mind of the user, unearth latent needs, solve problems and test solution ideas iteratively.
A participant must hold an under graduate degree (10+2+3/4) from a recognized university in any discipline. Participant appearing for final year examinations can also apply.
Click on the Apply Now button at the top of the page.
After filling your name, email id and mobile number, you will receive an email with a link to the application form. The email will also have the USER ID and PASSWORD to login. Enter the form and duly fill the application form.
After you fill the application form and pay the application form fees (Rs. 250 all inclusive) for Design Thinking course the form is complete and submitted.
You will then receive a confirmation email stating "Your registration is complete "
Once the shortlisting process is done, all the shortlisted participants will receive an email stating "You are selected for this course", and will receive a URL with credentials where they can pay the course fee for the Online Design Thinking programme. (Rs. 9750 all inclusive)
You can start the course from the starting date of the programme.
Start date for Online Application
14th September 2019
Last date for Online Application
8th November 2019
Selected Participant names to be informed via email
If you pay for this course, you will have access to all of the features and content which you need, to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile. This is a 5-week online certification program. Participants can complete the course before the end of 5 weeks subject to completion of assignments within each module.
In case you plan to pursue a MBA from SIU offered by SIBM Pune then we would certainly value this certificate.
SIBM-Pune has a legacy of more than four decades in management education that is widely recognized by top organizations. It is specially known for the expertise in the domain of Design Thinking and hence a certificate program from SIBM Pune can add immense value to your professional credentials.
If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page after 15 days of course completion date - from there, you can print your Certificate or add it to your LinkedIn profile.
Once you are selected for the course and have paid the fees, you will have access to all videos, quizzes, and assignments. Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you will not be able to access certain assignments.
Each member of the team will upload their submission on the portal. If there is no submission from the portal from a student of a team, no mark will be awarded. The submission will be critiqued by the professor and the teaching assistant and marks will be awarded based on a grading rubric.
Yes, because design thinking is most effective when there are projects associated with them. Every team will have to work on a project. You will have one project to choose from a bouquet of 3 industry problems.
No. The week -2 module will be accessible only when you have completed the week-1 module. The completion of course for a particular week means going through all the videos and completing all the assignments for that week.
Not a problem. Course fee payments provide 180 days (6 months) of access to the content (Video) but NO CERTIFICATE ELIGIBILITY if you miss the deadlines. Session-based courses may require you to meet deadlines to stay on track. If you fall behind, you can switch to a later session (if available) and any work you've completed will be transferred to that session.
Dr. Bala Ramadurai is an innovation consultant and professor. He has 3 patents to his credit and 10+ publications in international research journals. He co-founded TRIZ Innovation India (http://trizindia.org) and is an adjunct Professor of Design Thinking and Entrepreneurship at Symbiosis Institute of Business Management(SIBM), India (http://www.sibm.edu) and National Programme on Technology Enhance Learning (NPTEL). He is currently the Chief mentor of a startup - Knoin Electronics.
He has a PhD from Arizona State University, USA, and a B.Tech from IIT Madras, India.
Dr. Mandaar B. Pande
Dr. Mandaar Pande is currently a Professor of IT at the Symbiosis Centre for Information Technology, Pune (a constituent of Symbiosis International (Deemed) University). After completing a Ph.D. in 1994, in Theoretical Physics from the University of Hyderabad on practical uses of nonlinear phenomena in nonlinear optics, he comes with around 26 years of varied experiences in industry and academia.
In his initial stint in academics, he was a faculty at BITS, Pilani, where he taught digital electronics and communications. For two decades in the IT industry, he worked with Tech Mahindra and Wipro on multiple projects and global programs specifically addressing the non-functional and performance engineering space for customers across all the major industry verticals. He was globally heading the Performance Engineering Practice at Wipro from 2013-2017.
After moving back to academics in 2017, he has been teaching IT subjects such as Managing Presales, Global Delivery Management and other related subjects. He is working on industry focused and pure scientific research problems in Quantum Computing, Quantum Machine Learning, and Quantum Communications. Quantum Computing is a cross-disciplinary area encompassing Quantum Physics, Computer Science and Communications, and is the future of computing.
He has been conducting the Design Thinking course to varied audiences since 2016, in a one- or two-day workshop mode to bring in innovative approaches to complex problem-solving in today’s VUCA world in various domains. The varied audiences include senior industry professionals, academic faculty and students pursuing their post-graduate courses.
Admission to all the courses and programmes at Symbiosis International (Deemed University) are strictly on merit basis based on the criteria and processes prescribed by the University and assessment of individual performance in Symbiosis National Aptitude Test [SNAP] for Postgraduate Studies and Symbiosis Entrance Test [SET] for Undergraduate Studies.
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BY ORDER Registrar