DR. V V RAVI KUMAR

Title Year

Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: a study on Indian youth

13-May-21

A Study of Residential Property Purchase Decisions in India: The Role of Behavioral Intention as a Mediating Factor

Forthcoming

Two Decades of Digital Transformation in Business - A Review and Research Agenda

Forthcoming

A study on the Impact of Demonetisation on Cryptocurrency in India

Forthcoming

Three decades of green advertising – a review of literature and bibliometric analysis.

2020

A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude.

2020

Extension of Fogg Behaviour Model: Behavioural Intention to Enrol in Online Learning Courses, An Indian Perspective

2020

Emergence of Digital Payment Instruments in India as an Alternative to Cash – An Appraisal

2020

Trends of Puffery in Advertising – a Bibliometric Analysis

2019

Two decades of Brand Personality: A bibliometric evaluation of the dimensions
Working Women

2018

An empirical study of the language of brand taglines: a code mixing approach.

2018

Krishna V Iyer and VV Ravi Kumar

2018

An Examination of Perceived Ergonomic Workstation Design as a Determinant of Software Project Planning and Execution of a Programmer in India

2017

Extending the TAM Model: Intentionof management students to use mobile banking:
Evidence from India.

2017

A study on migrating non-users to retail Internet banking: evidence from India

2016

Yoga- A case of reverse Innovation

2015

Speeding up trains on Indian Railways: Superfast must be redefined.

2015
//