A Study on Identification of Top Factors Impacting Employer Branding In IT Multinationals In India & Its Strategic Implications
Authors: Dr. Sonal Shree, Apurva Saxena, Astha Awasthi & Seema Kohar
Journal: International Journal of Research in Commerce, Economics and Management
Publication date: 2016
Publisher: International Journal of Research in Commerce, Economics and Management
URL: click here
The objective of this paper is to identify top factors that contribute towards effective employer branding of IT multinational companies in India from the perspective of current employees & potential hires.