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A Study on Identification of Top Factors Impacting Employer Branding In IT Multinationals In India & Its Strategic Implications

Authors: Dr. Sonal Shree, Apurva Saxena, Astha Awasthi & Seema Kohar

Journal: International Journal of Research in Commerce, Economics and Management

Publication date: 2016

Publisher: International Journal of Research in Commerce, Economics and Management

URL: click here


Abstract:

The objective of this paper is to identify top factors that contribute towards effective employer branding of IT multinational companies in India from the perspective of current employees & potential hires.