A STUDY ON USER PERCEPTION AND AWARENESS RELATED TO ONLINE PRIVACY DURING ONLINE SHOPPING.
Authors: RAMAKRISHNAN RAMAN, DHANYA PRAMOD
Journal: Journal of Theoretical & Applied Information Technology
Publication date: 2015/7/31
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This makes it necessary to create privacy awareness in online shopping. It is also important to understand if users are aware of the consumer privacy in e-commerce portals and privacy policies of the web-retailers. This study attempts to understand, if youngsters in the age group of 20 to 30 years, who shop online are aware of the privacy issues associated with online shopping, and also understand the user’s perception on online privacy during their online shopping experience. The study explores to find if there is a significant difference in the perception of online privacy during online shopping between youngsters who are Information Technology (IT) graduates and others from a non-IT education background and also between genders.