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Expectations from a private multi-speciality hospital: a moderated-mediation analysis

Authors: Shailesh Rastogi, Arpita Sharma

Journal: International Journal of Pharmaceutical and Healthcare Marketing

Publication date: 2020 April

Publisher: Emerald Publishing Limited

URL: click here


Abstract:

A highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations of a new private multi-speciality hospital in a non-metro city. To this end, the paper develops a model using identified relevant factors.