Expectations from a private multi-speciality hospital: a moderated-mediation analysis
Authors: Shailesh Rastogi, Arpita Sharma
Journal: International Journal of Pharmaceutical and Healthcare Marketing
Publication date: 2020 April
Publisher: Emerald Publishing Limited
URL: click here
A highly competitive market incentivizes private healthcare providers to deliver high quality services. The purpose of this paper is to identify the perceived expectations of a new private multi-speciality hospital in a non-metro city. To this end, the paper develops a model using identified relevant factors.