Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in the context of High Involvement Products Evaluated by a double-blind review system
Authors: Lokesh Arora, Bhuvanesh Kumar Sharma
Journal: European Journal of Applied Business and Management
Publication date: 2018 December
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Purpose: The main purpose of this study is to examine the influence of Review Quality, Review Credibility and Review Quantity on Purchase Intention of High Involvement products.