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Influence of Review Quality, Review Quantity and Review Credibility on Purchase Intention in the context of High Involvement Products Evaluated by a double-blind review system

Authors: Lokesh Arora, Bhuvanesh Kumar Sharma

Journal: European Journal of Applied Business and Management

Publication date: 2018 December

Publisher: EJABM

URL: click here


Abstract:

Purpose: The main purpose of this study is to examine the influence of Review Quality, Review Credibility and Review Quantity on Purchase Intention of High Involvement products.