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Innovation in talent management practices: creating an innovative employer branding strategy to attract generation Z

Authors: Dr. Deepika Pandita

Journal: International Journal of Innovation Science

Publication date: 8th June 2021

Publisher: Emerald Publishing

URL: click here


This research paper focuses on the arriving new generation, “Gen Z,” and how an organization can target this new talent through innovation in its employer branding. This paper aims to enhance the readers’ understanding of how generation Z is different from the previous generations and their unique preferences. This study also attempts to probe and help readers understand innovative practices in employer branding and what tools can be used under this umbrella to influence and attract the increasing workforce of generation Z to the labor market.