Intelligent Digital Intermediation Solution: Exploring Growth Potential with Analytics
Authors: Neha Vivek Dharurkar, Ramakrishnan Raman
Journal: TEST Engineering & Management
Publication date: 2020 May/June
Publisher: Mattingley Publishing Co., Inc.
URL: click here
Purpose: To understand the factors that affect the choice of payment intermediation solution on an e-commerce website and use data analytics to proactively suggest the appropriate payment solution which can enhance user experience.