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Intelligent Digital Intermediation Solution: Exploring Growth Potential with Analytics

Authors: Neha Vivek Dharurkar, Ramakrishnan Raman

Journal: TEST Engineering & Management

Publication date: 2020 May/June

Publisher: Mattingley Publishing Co., Inc.

URL: click here


Abstract:

Purpose: To understand the factors that affect the choice of payment intermediation solution on an e-commerce website and use data analytics to proactively suggest the appropriate payment solution which can enhance user experience.