The Information Systems and Media Relations Team of SIBM Pune organised PRoelio 2018, on 23rd January 2018. PRoelio is a national level public relations case-study competition, wherein participants present a PR strategy for a situation and face a mock press conference where they are questioned by the judges and audience.
This year saw 6 teams from Indian Institute of Management (IIM), Raipur, Institute of Management Technology (IMT), Ghaziabad, Mudra Institute of Communications (MICA), Ahmedabad, Mumbai International School of Business (MISB) Bocconi, Mumbai, and Symbiosis Institute of Business Management (SIBM), Pune battling it out at the PR showdown. The judges were Ms. Sangeeta Chacko, Head of Corporate Communications at Percept Limited and Ms. Aditi Kapoor, Marketing Head at ENIL (Radio Mirchi). As part of the event, a meet & greet was organised with RJ Ira, one of the most popular voice on Radio Mirchi, during the event. She interacted with the students and handed over goodies to those who volunteered to exhibit their talents.
The final round tested the team's ability to defend their client in a public setting, wherein they faced a live crisis. During the press conference that happened after the crisis, the teams had to respond to the questions put forth by the journalists convincingly and also maintain their stance accurately. Coordination, presence of mind and effective communication were elements that played a massive role in this round.
Team ‘Expecto Patronum’ with members Rohit Tandekar, Swapnil Wardhane, and Tejas Kumar from SIBM Pune emerged as the winners of PRoelio 2018 and team ‘Global Gyan’ with members, Shubham Jindal, Neerja Hamirwasia, and Mayank Jain from IMT Ghaziabad being declared the runners-up.