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STUDENTS

Select Project undertaken by Students for the Academic Year 2019-20

Sr. No.
Project Title
1
Analysing digital cold leads and finding ways to improve their conversion
2
Communication scripts testing for better customer experience and positive brand image
3
Re-define the role of Fiama Hand wash for consumers living through the COVID-19 crisis.
4
Analyse review and transform end to end sales operations on Guwahati town with focus on beat planning outlet frequency market supply and SDP performance analysis
5
Expanding Market Footprint of BD Foley Catheter in India
6
Small Scale Market
7
Exploring potential of Schindler Mod T Solutions in Pune
8
Business Plan for ERP as a SaaS product targeting MSMEs.
9
Assess opportunities in car lubricants for Bridgestone India and frame a business and marketing strategy
10
Increase in Digital Self Service Channel Penetration
11
Playbook for Instore execution in Modern Trade
12
Leveraging Digital for B2B business of Tubes in a post COVID world
13
Proposing a effective methodology of local lead generation and DFC engagement + knowledgement enhancement
14
Research Projects and presentations, Preparation of artifacts for project kick-off
15
Churn Prediction Model
16
Discovering and recommending technology led best practices and partnerships that can increase and enhance Aviva India's digital customer engagement
17
A comprehensive analysis of Dial-a-ford and related services.
18
Increasing the ROI of AHLC marketing investments
19
Opportunity assessment for smart home devices in Indian appliance market. Identify key categories in home appliances where IoT enabled devices can create disruption. Quantify the size of the market for such opprtunity.
20
Competitive Analysis of Haldiram
21
Project 1 - Dealer Survey to understand satisfaction levels with PIL Servicing & to understand market trends post Covid scenario.
Project 2 - Dealer & WSS Survey in Periphery Areas to understand the Oppurtunities & Challenges
22
A comprehensive analysis examining the Indian Grease market, focusing on key trends, developments, challenges, business opportunities, and major suppliers. Explore market opportunities and challenges for TATA Bearings
23
Understanding the digital journey of motorcycle customer purchase and mapping it to the sales funnel
24
Improving Customer satisfaction surveys in EI Business
25
Build Condition Awareness around Tooth Sensitivity
26
Analyzing data and designing Customized to Order product upgrade options and merch actions for increasing conversions.
27
Understanding MCM channel utilization vs competition(ex HCP preference form emails/ video content ,SMS, etc)
28
Quality Rejection Analytics
29
To develop a strategy for increasing the base for number of part lines purchased by distributors. (All distributors must purchase min > 1000 Part lines every Qtr.)
30
Design Internal forecasting dashboard that helps improve forecast accuracy for E-commerce at Godrej Consumer Products Limited
31
Creating Digital Customer Journey for GPs, PAeds, and ENTs for AI.
32
Formulating a comprehensive strategy to scale up Yippee! Noodles in Meghalaya & Arunachal Pradesh
33
To Explore and Accelerate the relevance of the Air freshener Category in living spaces of Indian Households.
34
Setup an alternate GTM - Telecalling
35
Prepare a strategy for boosting revenue from the TATA Steel Aashiyana portal from existing 300 Cr in Fy20 to 600 Cr in Fy21
36
Putting in place a DIY Platform for Dealer onboarding and empanelment in near real-time basis
37
Market research and solutioning for active bids at that time
38
Improve Lead Conversion in Skilled Waterproofers Program
39
Online Lead Generation & Management
40
Understand and map customer usage and attitudes in the liver tonic category
41
Marketing Analytics - Process Improvement
42
New Business Model Development- Distributor Feeder Model
43
Benchmarking Best Practices Across Globe to scale up Digital Sales
44
Premium Customer experience in Company Owned & Dealer Operated (CODO) Showrooms.
45
Drive online conversions while working on lower marketing funnel and design a strategy of 6 months plan for collecting and targeting 1p audience
46
Building a strong consumer brand in Vitamin D segment
47
Creating a blueprint for linkages between activations and supply chain in the modern trade channel.
48
Himalayan GTM : Increase Effectiveness and Efficiency
49
Ideate and launch HealthRx website which will not only have company information but will also be the website (web version) for HealthRx app.
50
Design and Management of the Website
51
Customer Acquisition Strategy
52
Consumer Marketing Insights
53
Impact Of Covid 19 on Automotive sector and way forward
54
1. Trade Loyalty Programs
2. PIL Portfolio Design for selling on Ecom
55
User Marketing Strategy & Implementation for Dr. Fixit
56
Net Promoter System - Analytics for Motorcycles and Probiking
57
Project 1-Marketing Communication Analytics using MCQ tool
Project 2- Alternative Channels Of Marketing Engagement
58
Project 1 - Digital Connect Program for Joineries
Project 2 - Customer Value Mapping against competition for Joineries
59
Develop and Implement strategy for success of growth brands on E-commerce for GCPL
60
Understand online consumer behavior, assess competitors and formulate the execution strategy for tyre services e- commerce leveraging
61
Develop a GTM for direct to consumer channel liaisoning with partner companies who have direct to consumer channels
62
Assessing Market Potential of exports of Organic Pigments
63
Understanding and evaluating emerging channels of distribution in WEST. Suggest how to leverage these channels to increase distribution footprint and develop a cost optimized model
64
Channel Segmentation for 2 and 3 wheelers in Nigeria
65
Analytics on past sales incentive data and recommendations for changes in incentive policy along with the automation of the incentive calculation process for Godrej Properties Limited.
66
Prepare a high-level business plan for Managed Security Service delivery for enterprises
67
Service Sales Project (liable to change- as of now)
68
Formulate a Go-to-market strategy for Wills Navy Cut with the objective of establishing a national footprint in the premium segment
69
Synerge Open UI Re-engineering
70
Increasing engagement rate in social media platforms through social media marketing strategy
71
Determining EV Drivers Preferences for Charging Infrastructure & Revamp Tata power Digital Presence to increase customer engagement
72
Developing a PAN-India Real Estate Pricing model and an automated inventory classification system.
73
1. Assessing the pilot launch of Bluefix in Chennai
2. Estimate opportunity size of double sided tapes in Pune
74
Critical Analysis of Preventive Maintenance Strategy and Optimisation Measures in FMC
75
Assess the impact of Covid-19 in servicing and demand of OTC products at pharmacist and showcase the best alternative models to best service the pharmacist channel
76
Competitive Intelligence Dashboard
77
Evaluating brand performance on Key Social Media Platforms for the B2B2C brands R|Elan and Recron Certified. Analysing our performance on social media and deriving insights to maximise effectiveness and optimize return on investments.
78
Standardization of Dealer Digital Footprint
79
Transforming marketing of content in the hyper-digital world
80
GTM Strategy for Netsavvies Webinar
81
Streamlining Digital Platforms for customer touchpoint & Enhancing Capabilities of Internal Team. with Becton Dickinson and Company
82
New World Order for CPG Industry
83
To study different kinds of Agency Sales Models in the industry, analyze best practices and recommend a model for Aviva Retail Agency Distribution
84
Studying inverter battery and HUPS market and recommend sales and marketing strategy
85
Process Improvements in Marketing Analytics
86
Cracking North East
87
MIN-MAX inventory setting based on Secondary sale potential, assessment of Demand supply management
88
Formulate the National expansion strategy for Cinthol outside its core markets at Godrej Consumer Products Limited
89
Trade Marketing / Activation Models Evaluation + Activation Catalogue and Effectiveness.
90
Impact (Quantitative and Qualitative) of value created by Technology assets across the organization
91
Expansion of Madura Central trade in Eastern India
92
Identify growth levers for REACH market and suggest ways to leverage the same to build a sustainable business model.
93
Improvement of Operations Excellence Processes which could drive partner capability and customer connections
94
Market Research and solutioning for active bids at that time
95
Establish new consumption occasions for Sunfeast Dark Fantasy - Online & Offline
96
Post COVID Consumer Behaviour Analysis
97
Development of a market insights MIS tool / dashboard for BSVI Commercial Diesel Engine which maps all the OEM's and provides monthly insights @ OEM, Application, engine & component level
98
Unlock Opportunities and Identify Growth drivers to further accelerate Scotch Performance for Diageo Brands in Karnataka
99
Driving same store growth in retail, wholesale, spokes- analyse perfect store data and plan for how to leverage post lockdown
100
Evaluate and Recommend alternate channel engagement/service plan for GI Prima across digital community platforms and ecommerce
101
Industry Trends
102
Measure effectiveness of GSK Competitive Sales Call Model Taking GSO as behavioral observation to Prescriber conversion count.
103
Find Ways & Means to Optimize Trade spends in General Trade Channel
104
E-commerce strategy and business planning for Passenger Cars customers
105
Sales for tuition packages, getting maximum business from leads
106
Understanding the consumer behavior and competition trends for the sleep disorder market (Insomnia only) Knowledge, attitude and practices for different cohorts.
107
Evolution of Quality Engineering Offering Development
108
Comparative analysis of the product portfolio of SBI LIFE vis a vis top life insurance companies
109
Improving the efficiency of a new product launch process
110
Corporate Vending -Food
111
Benchmarking the best financial practice within the Industry
112
Understanding of key levers of sourcing and supply chain for spices and pulses
113
Custom Credit Underwriting for HNIs and Ultra-HNI Clients
114
Developing a predictive pricing model for Tata steel recycling business.
115
Analysis of Spend data in procurement using AI
116
BI reporting using various analytics techniques
117
Analyse and Explore Cost Saving Opportunities and Suggest Process Improvements
118
Plan a strategy to increase ROCE of Godrej Pune Properties to 20% by FY23
119
SLA/OLA Optimization for all processes and Finalize approach for Transactional Pricing
120
1. Impact of IMA and capital floor within FRTB
2. Risk based P&L attribution
121
Value-at-risk (VaR) Methodologies
122
Business Restructuring 
123
Financials and non-financials benchmarking with global and national players
124
Data COE set-up -Automation of Manual Process
125
Contractor Performance Evaluation
126
People Academy: Re-skilling Workforce
127
Account Based Marketing - Opportunity Identification
128
Conversational ROM Estimator
129
Project Management for Vendor Master Data Audit Prep
130
To create a dashboard for the Travel and Entertainment spends database
131
Impact of COVID-19 on the Telecom Sector
132
Opportunity Assessment of Soaps and Detergent Manufacturing
133
Trust Your Supplier - Supplier Qualification & Risk Managementisk Management
134
To advise Senior Management and the Board of Fiat on the sale of its Robotics business to a Strategic Buyer
135
Launching TCMS PPP for Projects Business Completing P1
136
Automation of Bank Reconciliation
137
To frame a monitoring report for intraday risk management.   
138
Procurement Data Analytics
139
Freight Process Re-Engineering
140
Understanding the car lubricants, assess the business opportunity for Bridgestone India Pvt. Ltd., and form a business and marketing strategy
141
Prepare a Buy Side Pitch for Maruti Suzuki India
142
Banking & Financial Industry Regulatory Changes & Challenges in European Region 2019 & 2020.
143
Process Assessment for ATR and OTC Bots for Automation opportunities.
144
Understanding the car lubricants, assess the business opportunity for Bridgestone India Pvt. Ltd. and form a business and marketing strategy
145
4 Projects: Under Internal Audit Team:
1. S4HANA impact assessment on existing Financial reporting controls
2. Building analytics models for identifying exceptions in Journal voucher postings Under Corporate Development and M&A Team.
3. Finding a strategic partner in China
4. Finding a suitable Russian Company for divestment
146
Optimum mix for transport vendors to find the optimum cost
147
HR best practices and Productivity Analysis in BFSI Sector
148
NextGen Commercial Integrations
149
To create and implement an end to end automated offboarding process
150
Enhancing employee experience and benchmark sales structure
151
Develop a Career Framework for the Organization & Design a Launch Plan to Embed the Career & Development Tools
152
1.Leveraging Design thinking to build Talent and Learning interventions by a pull based learning enabled by technology, design and culture levers
2.Leveraging Predictive HR analytics to drive Talent retention and engagement (EWS Enhancement + HR Dashboards)
153
Attracting Diverse Talent to Tata Steel Limited
154
Develop a learning module covering critical must-knows of the role for Area Executives in the Modern Trade Channel
155
Designing Recruitment and Hiring playbook for Lenovo India Pvt. Ltd.
156
To create a holistic employee engagement framework focusing on Officers Club as a lever
157
Onboarding Design and Early Attrition Analysis and Mitigation plan
158
1. Benchmarking study: Identification of HR best practices across Industry in the areas of Talent Management, Learning & Development, Leadership Development, Diversity & Inclusion and Employer Branding
2. Conceptualization and implementation of People Development Conference 2020
159
To map employee processes to identify Moments that Matter and recommend ways in which we can impact those moments that matter to enhance overall employee experience
160
Next Gen Learning & Development
161
1. Create a framework and platforms for driving a culture of Peer-to Peer and Social Learning among Supervisors of India country businesses staff aimed at enhancing their Supervisory Capability.
2. To increase the effectiveness of communication and uptake of various key messages / information by the employees in context of COVID-19
162
Induction Module -Frontline Sales Team and re-design R & R Program
163
Digital Learning stickiness
164
Roadmap to increase the proportion of employee referrals in hiring & Preparing for workplace after COVID - Digitizing the talent value chain
165
Design the capability framework and learning modules for Godrej Professional at Godrej Consumer Products Limited
166
To re-create Employee Engagement strategies in these current scenarios & To benchmark D&I practices across different industries
167
Build campus market intelligence methodology that will help get real time insights on key talent groups and smart campus targeting
168
1. Company Culture Audit for Great Place to Work.
2. Learning Experience Platform Evaluation.
3. Shadowing of Project Manager.
4. Content Development of Global Newsletter.
169
1. Connecting Employees to GPL's Purpose: Helping employees connect with the Purpose Statement and how they can link it to their work and impact on customers.
2. Identifying measures to make employees at site engaged and productive by drawing up a scalable engagement plan across all GPL sites
170
Time rules standardisation and simplification
171
Stepping up Marico's Stature and Relationship in B Schools & Identify focus areas for disability suited for Marico
172
To develop a learning organization tool as a Central Repository
173
Creating a High-Performance workforce for FAAS & Farm Machinery
174
Redesign Org Induction Content & Policies at ABFRL level to create a One-ABFRL Experience
175
Digital Recognition Platform for AP using BI WW
176
Create a career value proposition and enable right career shifts for our people, aligning to the Next Generation Growth Model goals
177
HR Analytics and Productivity
178
Design, Deployment and Analysis framework implementation for the Annual Salary review Feedback for Employees and Line managers
179
MD morale & motivation & Career management for CL 7 & above
180
1. Company culture audit for GPTW
2.Online Learning experience platform evaluation
181
Role Definition for Critical Roles in the Manufacturing and Communication Business Unit
182
Making OLA benefits competitive amongst the new age companies and our employees (both existing employees and potential employees)
183
Early in Grade Impact 2.0
184
Understand online consumer behaviour, assess competitors and formulate the execution strategy for tyre services e-commerce leveraging.
185
Strengthen Talent Management practices at ITC's Agri Business Division
186
Reinventing performance review process- MSGAI LABS PVT LTD.
187
Organisation Design & development and Leadership Capability Assessment for Reliance Retail
188
HR Transformation: Industry Trends & Human Capital Client Needs across five verticals
189
Advanced Onboarding Practices
190
Career navigation toolkit for commercial operations
191
Designing a 1 year Roadmap for Strategic Hires and Re-designing of Candidate Care, On-Boading, Induction & Functional Orientation
192
Employee Health Risk Mitigation
193
Manpower optimization at unit level
194
1. Use the voice of customer(NPS) to significantly enhance customer service
2. To measure productivity of employees across departments and functions in Aviva and benchmark with insurance sector.
195
Implementation of Blockchain Technology in Project Management and Opportunities for Cisco to enhance Connectivity in India
196
Synchronisation and development tool for machine shop in-house planning to reduce material planning downtime
197
Process assessment for Prague bots for Automation opportunities
198
Launching Shell branded Car Care in E-commerce space
199
Intelligent Analytics of Bulk Chemical Imports
200
Studying end to end supply chain
201
Analysis of Scaled Agile Model used in Spotify. 
202
Develop a Digital SOP and document handler for Maintenance team
203
Logistics Planning for the export of Enrocin
204
Account based Marketing-opportunity identification
205
Deploying best in class Quality Culture in PCP2
206
Market Analysis of AU Bank operations under Govt Business Domain - AU Small finance Bank
207
Collaborative Optimization Tender Analysis and Platform for Historical Commodity Best Price Strategy
208
Order Management System Improvement
209
Statistical Modelling & Data Visualization in Logistics
210
Review of reasons for invoice rejection and compilation of top issues vendor wise for 1 time communication for "pass thru businesses",and streamlining the process for invoice submission across vendors.
211
Leverage Digitalization to Provide ROI for Channel Activations
212
Creating a quality audit framework for TOP5 critical process with sharper SLA TO ENHANCE PARTNER PROMISE DELIVERY
213
MRO Procurement Optimization
214
Develop negotiation strategy for negotiating (Rs/T) transport cost for all destinations to fetch best benefit of announced Gross Vehicle Weight Norm
215
Global Service Shop
216
MIS Improvement for OTIF Model
217
Strategies to improve energy usage at CBM fields
218
To Design an Inventory Dash-Board for TSK
219
Identify opportunities and threats for METRO in the B2B segment basis a comprehensive competetive analysis.
220
Project Management for the development of a B2B e-commerce application
221
Transitioning from Waterfall to Agile Model
222
Understand online consumer behaviour, assess competitors and formulate the execution strategy for tyre services e-commerce leveraging.