Research Profile of Select Faculty Members

Director & Professor

• Informations Systems
• Marketing
• Analytics

• Deriving intelligence related to attrition from Email repository using Analytics,
• Brand Perception and rating using tools of Analytics in tweets

Deputy Director & Associate Professor

• Services Marketing
• Marketing of Self Services Technologies.
• Retail Marketing

• Marketing of Mobile Banking Services
• Marketing of Financial Services

Professor

• Economics
• Healthcare
• Women empowerment
• Social cause

• Evolution of EU and its future
• Community Healthcare in India

Professor

• Business Excellence
• Quality Management

• Business Excellene
• Servitization of manufacturing Industries

Assistant Professor

• Talent Management
• Employee Engagement
• Orgainzation Behavior
• Human Resource Management

• Employee Perceptions
• Drivers of engagement
• Employee value proposition
• Gender diversity
• Emotional intelligence.

Assistant Professor

• International Business/ Marketing, Enterpreneurship
• Macro Economics

• Mining policy of Indian government and doing business in India intiative
• Social entrepreneurship
• Indian automobile industry

Assistant Professor

• Improving Learning in Organisations through Auto-didactism aided by Double-Loop Learning;

• Role of Wit & Humor in Communication for Leadership Effectiveness

Assistant Professor

• River restoration
• Organisational culture,
• Environmental valuation
• Fiscal policy

• River restoration
• Environmental valuation
• Entrepreneurship
• Women Entrepreneurship

Assistant Professor

• Banking
• Credit Default
• Analytics
• Finance

• Analysing Social Media behaviours using Predictive Analytics for reducing Credit Default

Assistant Professor

• Digital marketing
• Consumer behaviour
• Persuasive communication

• Digital marketing for MSMES
• Perceived risk in new product adoption,
• Message framing for Sales Promotions

Assistant Professor

• Corporate governance and firm performance (micro finance institution) using data envelopment analysis ( primary area) and investment (secondary area)

• Corporate governance and firm performance (micro finance institution) Using data envelopment analysis (primary area)

Assistant Professor

• Diversity and inclusion
• HRM
• Organisational Behaviour

• Diversity and inclusion
• Organisational behaviour

Assistant Professor

• Servitization
• Service quality
• Supply Chain
• Andragogy

• Servitization
• Andragogy
• Entrepreneurship
• Women Entrepreneurship

Assistant Professor

• Related to corporate finance, derivatives and agricultural insurance.

• Agricultural insurance

Assistant Professor

• Leadership
• Human Resource Management
• Educational administration.

• Leadership

Adjunct Faculty

• HR analytics
• Economics
• Information systems

• HR analytics (PhD topic)
• Deriving intelligence related to attrition from Email repository using Analytics
• Revenue leakage for e commerce companies

Associate Professor

• Operations Management
• Quality Management
• IT & Operations
• Organization Behaviour

• Programmers Productivity

Professor

• Derivatives and Risk Management
• Financial Inclusion
• Behavioral Finance

• Options volume and its impact on volatility of underlying assets
• Non-participation in the stock market
• Implied Volatility versus other measures of volatility in Stock Market

Adjunct Faculty

• Entrepreneurship
• Intrapreneurship and Innovation

• B2B Innovation

Assistant Professor

• Branding
• Retailing
• Consumer Behaviour

• Brand Management

Assistant Professor

• Strategic alliances
• Joint Ventures
• Internationalization
• Entrepreneurship
• Data Analytics and Visualization

• SME competitiveness
• Foreign market entry
• Exports
• Alliance formation and performance outcomes