Research Profile of Select Faculty Members

Director & Professor

• Informations Systems
• Marketing
• Analytics

• Deriving intelligence related to attrition from Email repository using Analytics,
• Brand Perception and rating using tools of Analytics in tweets

Deputy Director & Professor

• Services Marketing
• Marketing of Self Services Technologies.
• Retail Marketing

• Green Advertising
• Advertising Puffery
• Brand Personality
• Innovation

Deputy Director - Administration & Associate Professor

• River restoration
• Organisational culture,
• Environmental valuation
• Fiscal policy

• River restoration
• Environmental valuation
• Entrepreneurship
• Women Entrepreneurship

Professor

• Economics
• Healthcare
• Women empowerment
• Social cause
• Entrepreneurship
• Business Management

• Evolution of EU and its future
• Community Healthcare in India
• Entrepreneurship
• Practices in Human Resource Management
• Neuromarketing
• Foreign Direct Investment
• Women related studies
• Political Advertising
• Project Management

Professor

• Volatility integration of markets.
• Valuation of transparency.
• Financial Inclusion, Digitalization and Economic Development.
• Teaching-learning in B-Schools.
• Bank Performance and Risk Management.

• Volatility integration of spot, futures and options market.
• Literature Review on Valuation of Transparency.
• Open Banking and Economic development of the poor.
• Students in B-Schools are customers or product.
• Ownership and the trinity of profitability, regulation and risk-taking in banks.

Professor

• Finance - Costing
• Corporate Governance
• Banking
• Taxation

• Research Paper - Innovation and Ethics
• Green Supply Chain

Professor

• Retail
• Benchmarking using Data Envelopment Analysis
• Behavioral Studies
• Marketing
• Customer Experience
• Employee and Customer Engagement
• Online Consumer Behavior

• Counterfeit products
• Innovation and Creativity
• Eye Tracker to understand User Experience
• Tourism
• Themed Restaurants
• Analytics

Associate Professor

• Operations Management
• Quality Management
• IT & Operations
• Organization Behaviour

• Programmers Productivity

Associate Professor

• Customer Experience Management.
• Customer Engagement.
• Online Consumer Buying Behaviour.
• Artificial Neural Network.

• Effect of Customer Experience on Purchase Intention in Tourism.
• Review Paper on Customer Experience Management.

Associate Professor

• Talent Management
• Employee Engagement
• Orgainzation Behavior
• Human Resource Management

• Employee Perceptions
• Drivers of engagement
• Employee value proposition
• Gender diversity
• Emotional intelligence.

Associate Professor

• International Business/ Marketing, Enterpreneurship
• Macro Economics

• Mining policy of Indian government and doing business in India intiative
• Social entrepreneurship
• Indian automobile industry

Assistant Professor

• Learning and Development
• Human Resource Management
• Leadership
• Organizational Behaviour
• Communication
• Interdisciplinary (Drama and Literature)
• Case studies

• Creativity in Learning
• Leadership in Nonprofit Organizations
• Case studies in interdisciplinary areas.

Assistant Professor

• Banking
• Credit Default
• Analytics
• Finance

• Analysing Social Media behaviours using Predictive Analytics for reducing Credit Default

Assistant Professor

• Corporate governance and firm performance (micro finance institution) using data envelopment analysis ( primary area) and investment (secondary area)
• Financial inclusion
• Innovation
• Behavioural finance

• Corporate governance and firm performance (micro finance institution) Using data envelopment analysis (primary area)
• Cryptocurrency and TAM
• Financial inclusion
• Credit score

Assistant Professor

• Organisational Inclusion and Diversity
• Leadership
• Contemporary HRM practices
• Employee Privacy
• Employee behaviour at work

• Inclusive Leadership
• Inclusion practices and its impact on outcomes
• Organisational citizenship behaviour and self-esteem
• Employee privacy and turnover intention

Assistant Professor

• Servitization
• Service quality
• Supply Chain
• Andragogy

• Servitization
• Andragogy
• Entrepreneurship
• Women Entrepreneurship

Assistant Professor

• Related to corporate finance, derivatives and Capital Market.

• Capital Market.

Assistant Professor

• Educational leadership and teacher emotions.
• Branding and sustainability in higher education.
• Learning, optimism and inclusive practices.
• Educational management.

• Art based innovation pedagogies in educational institutions.
• Teacher efficacy and pedagogical changes.
• Internal branding and university sustainability.
• Green leadership and green behavior.

Adjunct Faculty

• Entrepreneurship
• Intrapreneurship and Innovation

• B2B Innovation

Assistant Professor

• HR Analytics
• Business Data Analytics
• Text Analytics

• HR Analytics in Performance Evaluation System
• Learning style assessment of future leaders in Indian IT service companies

Assistant Professor

• Online Consumer Buying Behaviour
• E-learning
• Social media marketing

• E-learning a new age technology and its influence on the youth of India

Assistant Professor

• ERP Systems and Integration Challenges
• Mid-Level Managerial Report Automations for Better Data Integrity and Visibility
• Managerial Dashboards for Dynamic Decisions

• Literature Review for Internationalization @ Home – Opportunities and Challenges Post Covid-19
• Mid-Level Managerial Report Automations for Better Data Integrity and Visibility – Better Use of MS- Office Tools
• Literature review on Blockchain Applications for Higher Educational Institutions (HEIs) and Universities

Assistant Professor

• Marketing
• Entrepreneurship
• Information Technology & Management

• Green Advertising