Three decades of green advertising – a review of literature and bibliometric analysis.
Authors: Neha Dhruv Agarwal, V.V. Ravi Kumar
Journal: Benchmarking: An International Journal
Publication date: 2020
Publisher: Emerald Publishing Limited
URL: click here
The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for future research.