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Three decades of green advertising – a review of literature and bibliometric analysis.

Authors: Neha Dhruv Agarwal, V.V. Ravi Kumar

Journal: Benchmarking: An International Journal

Publication date: 2020

Publisher: Emerald Publishing Limited

URL: click here


Abstract:

The purpose of this paper is to present an overview of the research which has been done during the past three decades on the topic of green advertising and identify gaps for future research.