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Trends of Puffery in Advertising – a Bibliometric Analysis.

Authors: Krunal K. Punjani, V.V. Ravi Kumar, Sanjeev Kadam

Journal: Benchmarking: An International Journal

Publication date: 2019

Publisher: Emerald Publishing Limited

URL: click here


Abstract:

The purpose of this paper is to quantitatively assess the essential trends of existing research on “puffery in advertising” through bibliometric analysis.