Trends of Puffery in Advertising – a Bibliometric Analysis.
Authors: Krunal K. Punjani, V.V. Ravi Kumar, Sanjeev Kadam
Journal: Benchmarking: An International Journal
Publication date: 2019
Publisher: Emerald Publishing Limited
URL: click here
The purpose of this paper is to quantitatively assess the essential trends of existing research on “puffery in advertising” through bibliometric analysis.